Our Purpose

We have a single, simple purpose – to champion potential, helping people, families and businesses to thrive. Because when our customers, communities and the economy thrive, so will we.

This means building deeper relationships to support our customers at every stage of their lives, being much simpler and safer and focusing on the areas we can make the biggest impact: removing barriers to enterprise, building financial confidence and helping to tackle climate change.

Through our purposeful strategy, strong culture and robust balance sheet we will champion the potential of our customers, generate growth and deliver sustainable, long-term returns for shareholders.

We are a relationship bank, supporting customers at every stage of their lives:

• We live and work in the same streets, towns and communities as our customers. We are truly local and supported and enabled by great technology
• We understand customers’ needs; we understand their worries and their dreams; we understand the barriers that get in the way
• The way we live and work is changing, and people’s expectations of companies are changing too.